Matthew Zaroff

Matthew Zaroff Visionary 360In 2009, while running MSP NetOps Corporation, Matthew Zaroff joined the Heartland Technology Peer Group (HTG). A condition of this membership was the presentation of quarterly financial reporting in a standardized format within the peer group. Matthew found that this task often took hours to complete and didn’t always yield consistent results due to the various charts of accounts used by each company. Matthew took it upon himself to create a process of updating his own Chart of Accounts to match the standardized format used by the group. In doing so, he soon realized that ConnectWise® needed to be updated so that revenue flowed to the correct accounts in the newly created CoA.

With 5 years of experience in ConnectWise® at the time, Matthew took this opportunity not only to reconfigure the PSA to align with the new CoA, but also to apply best practices to the way ConnectWise® is configured.

When Matthew showed his work to his HTG peers, several of them asked for help doing the same to their systems. After completing a few of these projects, Matthew’s peer group suggested that he start a division to provide this service to other IT firms, and thus, Visionary 360, Inc. was born!

In addition to his current role as President of Visionary 360, Inc., Matthew has also acted as President of NetOps Corporation, CFO and Owner of ServiCorps Systems, Inc., and President of Technical Systems Management Consultants.

Matthew Zaroff, a 28-year veteran of the Information Technology industry, lives in Southern California with his wife, son, and their dog.


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